On Homepage of ForSaleByOwner.com

Ok, so I finally caved and decided to fasttrack the promotional efforts for http://www.borgatahouse4sale.com/. I signed up for the $99 homepage promotion on ForSaleByOwner.com. Up until this point our listing had just over 200 views, and I felt like we could use a little more juice to get additional eyeballs on it. So for the next 14 days, our house will be up there with countless others all for the great price of $99. It seems like the listing went live late this morning, and had received 136 homepage views, and 12 listing views, so I calculate the CTR to be 8.82%. Pretty respectable for a web ad, but I really don't know how it compares to my national homes that are being rotated through that same inventory. Either way I think that it will be a worthwhile investment for the first 14 days, and then I might try the featured local listing to see what kind of traction that gets me. Honestly I think this first listing is going to be higher volume because of the national exposure, but lower yield. Conversely, if I sign up for the local spotlight, the $49 will be much lower volume, but definitely more qualified traffic. It doesn't take a rocket scientist to figure this out, but I always like to see my media buying theories played out in real life. Here's the actual view of how it looks on the home page, I'm pretty happy with it so far: