Monday, September 17, 2007

Weekend Update

I have received more calls over this past weekend but still no more appointments have been scheduled for walk-throughs. So far on the ForSaleByOwner.com homepage listing I have seen my homepage impressions skyrocket up to 2776 views since launch, but my CTR has decreased to 3.24% (90 views). Overall since my listing launched I have had a total of almost 400 views to my listing, but not a whole heckuvalot of in-person foot traffic. I realize that this is not a simple PayPer Click campaign where I am trying to sell a $20 retail item, but I wonder what that magic number is that will help me convert a browsing consumer into a paying customer.

Aside from the FSBO listing, I have also seen the flat-fee MLS listing blossom onto other local realtor websites like Balistreri and Illustrated Properties, they both seem to have a fairly large footprint locally, so I think this should generate additional prospective homebuyer traffic for me. I stumbled upon this when I found another Realtor listing aggregator site by the name of Vast. Not only did it find my listing on ForSaleByOwner.com, but it also came up with the listings on both Balistreri and Illustrated Properties. I am very interested to see how these listings grow in distribution, and will keep tabs on where it appears through these different aggregators.

Also, I heard back from Trulia via email over the weekend, and they told me that they had no product for FSBO submissions, but are evaluating it for the future. It kinda sounded like the big blowoff but I am hoping that they may start to get more interested FSBO'ers sending them inquiries once my blog gets a little more distribution. Until then I will keep searching for other sites that can provide me with a free listing to gain more exposure.

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